Within the opening bars of SWMRS' second LP comes a sea change. You think you're in familiar rock territory with the Oakland-formed quartet when suddenly an electronic beat kicks in that throws you for a loop. The same thing happens throughout the ten tracks that make up 'Berkeley's On Fire' - the band's most urgent, electrifying and groundbreaking record to date. 'We started having conversations about how to make something brand new within the genre of rock', says co frontman and songwriter Cole Becker. 'That's what we talked about every single day'' One of rock music's biggest challenges is overcoming the understanding that it's a genre heavily indebted to its own sense of history.